diff --git a/packages/cli/src/commands/figma/asset.ts b/packages/cli/src/commands/figma/asset.ts
index 79252c030..261dda459 100644
--- a/packages/cli/src/commands/figma/asset.ts
+++ b/packages/cli/src/commands/figma/asset.ts
@@ -179,7 +179,8 @@ export default defineCommand({
     dir: { type: "string", description: "project directory", default: "." },
   },
   async run({ args }) {
-    await withFigmaErrors(async () => {
+    await withFigmaErrors("figma:asset", async () => {
+      const t0 = Date.now();
       const token = process.env.FIGMA_TOKEN ?? "";
       const client = createFigmaClient({ token });
       const result = await runAssetImport(
@@ -195,6 +196,8 @@ export default defineCommand({
       const verb = result.reused ? "reused" : "imported";
       console.log(`${verb} ${result.record.id} → ${result.record.path}`);
       console.log(result.snippet.html);
+      const { trackFigmaImport } = await import("../../telemetry/index.js");
+      trackFigmaImport({ phase: "asset", reused: result.reused, durationMs: Date.now() - t0 });
     });
   },
 });
diff --git a/packages/cli/src/commands/figma/cliError.ts b/packages/cli/src/commands/figma/cliError.ts
index 610181bd3..33e34ae01 100644
--- a/packages/cli/src/commands/figma/cliError.ts
+++ b/packages/cli/src/commands/figma/cliError.ts
@@ -4,15 +4,36 @@
  * format) all carry actionable, user-facing messages — present them via
  * the CLI's standard errorBox, not a stack trace. Non-Error throws still
  * surface raw.
+ *
+ * Because this exits the process itself, it must ALSO report the failure
+ * inline (the top-level trackCommandFailures wrapper never sees it) — the
+ * typed error name (FigmaClientError code) is the whole first-run funnel:
+ * NO_TOKEN → later success is onboarding conversion.
  */
 
+import { FigmaClientError } from "@hyperframes/core/figma";
 import { errorBox } from "../../ui/format.js";
 
-export async function withFigmaErrors(fn: () => Promise<void>): Promise<void> {
+export async function withFigmaErrors(command: string, fn: () => Promise<void>): Promise<void> {
   try {
     await fn();
   } catch (err) {
     if (err instanceof Error) {
+      try {
+        const telemetry = await import("../../telemetry/index.js");
+        // Surface the typed code (NO_TOKEN, BAD_TOKEN, RATE_LIMITED, …) as the
+        // error name — `FigmaClientError` alone says nothing in a dashboard.
+        telemetry.trackCliError({
+          error_name: err instanceof FigmaClientError ? err.code : err.name,
+          error_message: err.message,
+          stack_trace: err.stack,
+          command,
+          kind: "command_error",
+        });
+        await telemetry.flush();
+      } catch {
+        // Telemetry must never mask the real command failure.
+      }
       const [title = "figma command failed", ...rest] = err.message.split("\n");
       errorBox(title, rest.length > 0 ? rest.join("\n") : undefined);
       process.exit(1);
diff --git a/packages/cli/src/commands/figma/component.ts b/packages/cli/src/commands/figma/component.ts
index b80a2f9f0..d99b805be 100644
--- a/packages/cli/src/commands/figma/component.ts
+++ b/packages/cli/src/commands/figma/component.ts
@@ -130,7 +130,8 @@ export default defineCommand({
     dir: { type: "string", description: "project directory", default: "." },
   },
   async run({ args }) {
-    await withFigmaErrors(async () => {
+    await withFigmaErrors("figma:component", async () => {
+      const t0 = Date.now();
       const client = createFigmaClient({ token: process.env.FIGMA_TOKEN ?? "" });
       const result = await runComponentImport(args.ref, {
         projectDir: args.dir,
@@ -145,6 +146,13 @@ export default defineCommand({
           `${result.unresolved.length} binding(s) reference tokens not yet imported — colors baked as literals (flagged data-figma-unresolved). Run \`hyperframes figma tokens\` on the source/library file, then re-import to link them.`,
         );
       }
+      const { trackFigmaImport } = await import("../../telemetry/index.js");
+      trackFigmaImport({
+        phase: "component",
+        unresolvedBindings: result.unresolved.length,
+        rasterizedNodes: result.rasterized.length,
+        durationMs: Date.now() - t0,
+      });
     });
   },
 });
diff --git a/packages/cli/src/commands/figma/skillContent.test.ts b/packages/cli/src/commands/figma/skillContent.test.ts
new file mode 100644
index 000000000..6d1f980e8
--- /dev/null
+++ b/packages/cli/src/commands/figma/skillContent.test.ts
@@ -0,0 +1,39 @@
+// @vitest-environment node
+import { describe, expect, it } from "vitest";
+import { readFileSync } from "node:fs";
+import { join } from "node:path";
+import { fileURLToPath } from "node:url";
+
+// Semantic pin for the /figma skill's telemetry instructions: the MCP-only
+// phases (motion/shaders/storyboards) have NO CLI touchpoint, so the beacon
+// wording in SKILL.md is the only thing that produces their usage signal. The
+// manifest hash proves the skill changed; this proves a future prompt edit
+// didn't silently drop the beacon slugs or the completion event.
+const SKILL_MD = readFileSync(
+  join(
+    fileURLToPath(new URL(".", import.meta.url)),
+    "..",
+    "..",
+    "..",
+    "..",
+    "..",
+    "skills",
+    "figma",
+    "SKILL.md",
+  ),
+  "utf8",
+);
+
+describe("figma SKILL.md telemetry beacons", () => {
+  it("instructs the beacon for every MCP-only phase", () => {
+    expect(SKILL_MD).toContain("figma-motion");
+    expect(SKILL_MD).toContain("figma-shaders");
+    expect(SKILL_MD).toContain("figma-storyboard");
+    expect(SKILL_MD).toContain("hyperframes events");
+  });
+
+  it("instructs the completion beacon with an outcome", () => {
+    expect(SKILL_MD).toContain("--event=skill_completed");
+    expect(SKILL_MD).toMatch(/--outcome=success\|error/);
+  });
+});
diff --git a/packages/cli/src/commands/figma/tokens.ts b/packages/cli/src/commands/figma/tokens.ts
index f00b840e3..a1cc6a69e 100644
--- a/packages/cli/src/commands/figma/tokens.ts
+++ b/packages/cli/src/commands/figma/tokens.ts
@@ -78,7 +78,8 @@ export default defineCommand({
     dir: { type: "string", description: "project directory", default: "." },
   },
   async run({ args }) {
-    await withFigmaErrors(async () => {
+    await withFigmaErrors("figma:tokens", async () => {
+      const t0 = Date.now();
       const client = createFigmaClient({ token: process.env.FIGMA_TOKEN ?? "" });
       const result = await runTokensImport(args.ref, { projectDir: args.dir, client });
       if (result.mode === "styles") {
@@ -91,6 +92,13 @@ export default defineCommand({
         console.log("add to data-composition-variables:");
         console.log(JSON.stringify(result.entries, null, 2));
       }
+      const { trackFigmaImport } = await import("../../telemetry/index.js");
+      trackFigmaImport({
+        phase: "tokens",
+        tokensMode: result.mode,
+        entryCount: result.entries.length,
+        durationMs: Date.now() - t0,
+      });
     });
   },
 });
diff --git a/packages/cli/src/telemetry/events.test.ts b/packages/cli/src/telemetry/events.test.ts
index 76567b932..1a4aa0890 100644
--- a/packages/cli/src/telemetry/events.test.ts
+++ b/packages/cli/src/telemetry/events.test.ts
@@ -11,6 +11,7 @@ const {
   trackRenderObservation,
   trackCommandFailure,
   trackCliError,
+  trackFigmaImport,
   trackRenderFeedback,
   trackRenderPreflightRejected,
 } = await import("./events.js");
@@ -187,3 +188,41 @@ describe("trackCommandFailure", () => {
     );
   });
 });
+
+describe("trackFigmaImport", () => {
+  beforeEach(() => {
+    trackEvent.mockClear();
+  });
+
+  it("emits figma_import with phase + quality counters, no identifiers", () => {
+    trackFigmaImport({
+      phase: "component",
+      durationMs: 1234,
+      unresolvedBindings: 2,
+      rasterizedNodes: 3,
+    });
+    expect(trackEvent).toHaveBeenCalledWith("figma_import", {
+      phase: "component",
+      duration_ms: 1234,
+      unresolved_bindings: 2,
+      rasterized_nodes: 3,
+    });
+  });
+
+  it("carries reused for the asset phase and omits absent props entirely", () => {
+    trackFigmaImport({ phase: "asset", durationMs: 42, reused: true });
+    expect(trackEvent).toHaveBeenCalledWith("figma_import", {
+      phase: "asset",
+      duration_ms: 42,
+      reused: true,
+    });
+  });
+
+  it("carries tokens mode + entry count for the tokens phase", () => {
+    trackFigmaImport({ phase: "tokens", durationMs: 10, tokensMode: "styles", entryCount: 0 });
+    expect(trackEvent).toHaveBeenCalledWith(
+      "figma_import",
+      expect.objectContaining({ phase: "tokens", tokens_mode: "styles", entry_count: 0 }),
+    );
+  });
+});
diff --git a/packages/cli/src/telemetry/events.ts b/packages/cli/src/telemetry/events.ts
index d2fa57bde..ec4bf891d 100644
--- a/packages/cli/src/telemetry/events.ts
+++ b/packages/cli/src/telemetry/events.ts
@@ -338,6 +338,33 @@ export function trackCliError(props: {
   });
 }
 
+/**
+ * One figma import outcome (asset/tokens/component). Carries capability mix,
+ * dedup effectiveness, and fidelity-degradation counts — never fileKeys,
+ * node ids, names, or descriptions.
+ */
+export function trackFigmaImport(props: {
+  phase: "asset" | "tokens" | "component";
+  durationMs: number;
+  reused?: boolean;
+  tokensMode?: "variables" | "styles";
+  entryCount?: number;
+  unresolvedBindings?: number;
+  rasterizedNodes?: number;
+}): void {
+  trackEvent("figma_import", {
+    phase: props.phase,
+    duration_ms: props.durationMs,
+    ...(props.reused !== undefined ? { reused: props.reused } : {}),
+    ...(props.tokensMode !== undefined ? { tokens_mode: props.tokensMode } : {}),
+    ...(props.entryCount !== undefined ? { entry_count: props.entryCount } : {}),
+    ...(props.unresolvedBindings !== undefined
+      ? { unresolved_bindings: props.unresolvedBindings }
+      : {}),
+    ...(props.rasterizedNodes !== undefined ? { rasterized_nodes: props.rasterizedNodes } : {}),
+  });
+}
+
 // Report why a command failed before it exits non-zero. cli_command_result
 // records the failure but not the reason; this fills that gap via cli_error so
 // command failures are diagnosable. Enqueues synchronously — the process `exit`
diff --git a/packages/cli/src/telemetry/index.ts b/packages/cli/src/telemetry/index.ts
index ce2c0c12f..8da1cb110 100644
--- a/packages/cli/src/telemetry/index.ts
+++ b/packages/cli/src/telemetry/index.ts
@@ -8,5 +8,6 @@ export {
   trackBrowserInstall,
   trackCliError,
   trackCommandResult,
+  trackFigmaImport,
 } from "./events.js";
 export { getSystemMeta, getShmSizeMb, getFreeDiskMb, bytesToMb } from "./system.js";
diff --git a/skills-manifest.json b/skills-manifest.json
index 1a48a1f65..eba337998 100644
--- a/skills-manifest.json
+++ b/skills-manifest.json
@@ -10,7 +10,7 @@
       "files": 18
     },
     "figma": {
-      "hash": "0adc2a1e01767db7",
+      "hash": "4c3977e79a17d498",
       "files": 1
     },
     "general-video": {
diff --git a/skills/figma/SKILL.md b/skills/figma/SKILL.md
index 17e0f3985..78da14516 100644
--- a/skills/figma/SKILL.md
+++ b/skills/figma/SKILL.md
@@ -77,6 +77,8 @@ Node tree → editable HTML at exact figma geometry, packaged as a registry item
 
 ## Motion (Phase 4 — MCP, the headline)
 
+**Usage beacon:** MCP phases have no CLI touchpoint, so fire the skill beacon at start and finish (anonymous, consent-gated, never fails): `npx hyperframes events --skill=figma-motion` when you begin, `npx hyperframes events --skill=figma-motion --event=skill_completed --outcome=success|error` when done. Same for shaders (`figma-shaders`) and storyboards (`figma-storyboard`).
+
 No REST equivalent exists. You drive the MCP tools, then hand output to the pure helpers in `@hyperframes/core/figma`:
 
 1. `get_motion_context(fileKey, nodeId)` — use `recursive:true` on the parent frame (one call for the whole scene, not one per element). Save the raw JSON next to the project (`.media/figma-cache/`) so retranslation is free.