---
title: Product launch videos
description: "What to say to turn a product URL, a script, or a brief into a launch or promo video — and when to reach for a site tour instead."
---
import { DocsVideo } from "/snippets/docs-video.jsx";
This is Level 1 of the Prompt Guide: a run of one-prompt rides, each handing the agent a single ask and getting a finished video back. You don't need any technique yet — one sentence describing your product is already enough for a first draft.
## Your first win
One `/hyperframes` prompt, aimed at a live URL, is enough for a finished launch video — no technique required yet.
Verified, from the [examples](/prompting/examples) page — a 45-second launch from a live URL:
> /hyperframes Make a 45-second 1920x1080 launch video for https://linear.app. Energetic but minimal, use the site's own palette and screenshots. Structure: hook stating the problem, 3 feature beats with UI captures and one-line captions, end card with logo + "Try it free". Female TTS voice, confident tone, subtle electronic BGM under -18dB.
*Rendered from the prompt above, unedited.*
Read the [anatomy](/prompting/anatomy) of that skeleton — route, spec, structure, copy, voice, level — then swap in your own product.
## What this makes
A launch or promo that *sells*: SaaS promos, feature reveals, product demos, app and company launches. Given a URL, the agent captures the product's site (or takes a pasted script), reads its brand, writes a story, and builds it scene by scene.
**Say what the video is for — the distinction is intent, not input.** "Promo for our site" is a launch — sell it. A video *of* a general site — a portfolio, blog, docs, or landing-page tour or showcase — is a tour: say *tour* or *showcase* in the brief, and the agent shows the site's own captured screens instead of pitching (see the [website video guide](/guides/product-launch-video)).
## The knobs that matter
What you can already steer from the prompt, before you've learned any technique. Set the ones you care about; leave the rest to the agent's taste.
| Knob | What to say | Why it matters |
| --- | --- | --- |
| **Capture vs no capture** | Give a URL to capture the real site; give a script or brief when there is no site to capture | Capture borrows the real palette and screenshots; without it the visuals are invented, so name your brand colors |
| **Palette source** | "use the site's own palette" | The agent builds from the captured brand tokens — you get the product's real colors, not a generic theme |
| **Structure** | "hook stating the problem, N feature beats with captions, end card with CTA" | Naming the beats keeps the hook and CTA from getting dropped |
| **Voice & tone** | "female TTS voice, confident" / "calm male voice" | Voice gender and tone are prompt words; the provider itself is the agent's decision — see [media and audio](/prompting/media-and-audio) for provider mechanics |
| **BGM level** | "subtle electronic BGM under -18dB" (or "no BGM") | A stated ceiling keeps music under the voice; leave it off entirely for a teaser |
| **Length & destination** | "~45 seconds", "9:16 for TikTok" | Sweet spot is 30-90s; destination sets the aspect (16:9 embed · 1:1 feed · 9:16 Shorts) |
Duration and destination are the two cheapest, highest-leverage things to state. Everything else the agent will choose well if you stay quiet — see [the specification dial](/prompting/specification-dial) for how much to delegate.
## Variants
> /hyperframes Make a ~20-second 1080x1920 teaser for https://linear.app. Super minimal, just the hook. Beat 1 (0-4s): the problem in one line, big type. Beat 2 (4-16s): two feature beats, one UI capture each with a three-word caption. Beat 3 (16-20s): logo + "Try it free" end card, then settle into a gentle idle. Use the site's own palette. Female TTS voice, confident; no BGM.
A teaser trades feature coverage for pace — fewer beats, one idea each. Keep the destination (Shorts / TikTok → 9:16) and let the agent scale the story to the shorter runtime.
> /hyperframes Make a ~20-second 1920x1080 launch video from this script — use it verbatim: "Your CRM is three hours of busywork a day. AutoCRM logs every call, email, and meeting for you. 200 teams already switched. Try it free at autocrmhq.com." No site to capture — invent clean product-y visuals from the script. Male TTS voice, calm and confident; subtle BGM under -18dB.
With no URL there is nothing to capture: no screenshots, no site palette to borrow, so name your brand colors and fonts if you have them (or the agent invents a palette). Verbatim scripts set the duration — figure roughly 130 spoken words per minute, so a 30-second video wants a 65–70 word script. Saying "use it verbatim" settles whether the agent may restructure your words.
*Rendered from this prompt shape with a different, longer script (78 words, fictional dev-tool "Relay"), unedited — it ran 35.5s because the words set the length.*
> /hyperframes Make a 30-second 1920x1080 tour of https://example.com built from its own screenshots. Calm, editorial pace — show the homepage, two inner pages, and the footer. Full narration, warm male voice. This is a showcase, not a sales pitch.
Reach for this when the goal is to *show the site*, not sell a product. It builds from captured screenshots and the site's brand assets. A launch or promo from the same URL is a different brief — ask to sell it.
## Common failure modes
**Hard-timing a verbatim script.** With supplied narration, the real TTS duration sets the length — a hard number forces the agent to cut or pad your words.
- ❌ `a 45-second launch video from this exact script: ...`
- ✅ `a ~45-second launch video from this script: ...`
**Dropping the structure.** Hook → value → evidence → CTA is there for a reason; drop the hook and the promo never answers "why should I care?"
- ❌ `skip the intro, just list all six features back to back`
- ✅ `hook stating the problem, then 3 feature beats, then the CTA end card`
**Assuming the agent knows your assets.** Without a URL to capture there's no site to read; an unnamed logo or color is invented.
- ❌ `use our brand colors`
- ✅ `brand colors #5E6AD2 on off-black; logo at assets/logo.svg`
*Next: [Explainers](/prompting/explainers) — no product, no site, just text turned into a faceless explainer.*