```preset-meta
{
"name": "playful",
"label": "Playful",
"fingerprint": {
"depth": "double-stroke-offset-border",
"shape": "asymmetric-organic-blob",
"motion": "back-overshoot-hand-placed",
"decoration": "scribbled-svg-doodles",
"rotation": "micro-tilt-alternating",
"palette-character": "warm-paper-ink"
},
"match_signals": [
{ "kind": "thick_solid_border", "weight": 0.3 },
{ "kind": "bouncy_easing", "weight": 0.2 },
{ "kind": "minimal_decoration", "weight": 0.1 }
],
"best_for": ["indie product launches", "creator portfolios", "lifestyle", "community brands", "friendly research / tech"],
"avoid_for": ["institutional credibility", "enterprise security", "formal corporate", "high-gravitas brands"],
"chromeFonts": {
"googleFontsHref": "https://fonts.googleapis.com/css2?family=Syne:wght@700;800&family=Space+Grotesk:wght@400;500;600;700&family=Space+Mono:wght@400;500&display=swap",
"display": "Syne",
"body": "Space Grotesk",
"script": "Syne",
"mono": "Space Mono"
}
}
```
> `chromeFonts` makes the doc chrome render in the preset's native fonts; brand fonts still apply to §6 components. Playful is a two-face system: Syne does every display/numeric/headline moment, Space Grotesk does body and labels; the `script` slot also points at Syne because Playful refuses a third face.
## §A Director's intent
Syne display (700-800 weight, negative tracking -0.01 to -0.03em) carries every headline, statement, and numeral; Space Grotesk runs body and labels.
Depth is **double-stroke offset borders** — a 3px charcoal outline plus a 6-8px offset ghost border via `::before`. No `box-shadow` blur, no `drop-shadow`. Cards, blocks, and statistics carry small ±0.5deg to ±3deg rotations that alternate across neighbors so nothing reads as snapped to a grid.
**Warm-paper-on-ink contract via hue-anchor tokens (§8.2 exception).** Collapses to mud if brand DNA is cool-toned (blue/green/violet). Three hex anchors (`--anchor-peach`, `--anchor-peach-alt`, `--anchor-cream`) are declared in §B so warm surfaces mix brand-primary at low % with the anchor, preserving the studio register across any brand palette. Brand DNA still flows through for hero text, chip fills, focal accents — the anchors only stabilize the canvas, surface, and image-placeholder slots.
Decoration vocabulary: **asymmetric organic blobs** (border-radius like `40% 60% 70% 30% / 40% 50% 60% 50%`), **pebble shapes** (alternating long/short radii), **inline 2px-stroke SVG scribbles** (squiggle, star, circle, arrow) with rounded line-caps, **doodle circles and rectangles** anchored to slide corners. Every scene gets at least one scribble mark in a corner — punctuation, not content.
Motion is **back-overshoot** — `back.out(1.4)` on entry, `back.out(1.7)` on emphasis. Hand-placed, not gliding. Ambient layers (ghost-blob drift, scribble pen-on drift) use `sine.inOut`. Scene transitions cross-fade gently (0.6s opacity) — never blur, never slide.
**Density philosophy: medium-low.** One dominant element per scene plus one or two scribbles. Crowding the canvas with simultaneous cards, doodles, and copy collapses the hand-touched feeling into clutter.
**Class prefix: `pf-`** (initialism of "playful", 3 chars). Every component CSS class uses this prefix.
## §B Decoration tokens (merge into design.html `:root`)
Playful declares **structural** tokens here (border weights, offset distances, rotation budget, anchor palette). Brand DNA drives hero text, chip fills, focal accents through `--brand-*` vars. The hue-anchor hex set is the **§8.2 exception**: warm-paper character collapses without anchored peach tones when brand DNA is cool-toned.
```css
/* §8.2 exception: warm-paper palette anchors. Declared once so every canvas-
adjacent surface mixes consistently against brand DNA. Without these anchors,
cool-toned brands (blue/green/violet) would produce muddy paper surfaces —
breaking the studio character. Pattern matches storybook precedent in §8.2. */
--anchor-peach: #f0c8a0; /* base warm canvas */
--anchor-peach-alt: #e8b88e; /* slightly darker, image-placeholder surface */
--anchor-cream: #f7dec6; /* slightly lighter, gentle layering */
/* Warm surfaces — brand-primary mixes low into the anchor so brand DNA influences
temperature without overwriting the paper register. */
--surface-paper: color-mix(in srgb, var(--brand-primary) 18%, var(--anchor-peach));
--surface-paper-alt: color-mix(in srgb, var(--brand-primary) 22%, var(--anchor-peach-alt));
--surface-cream: color-mix(in srgb, var(--brand-primary) 12%, var(--anchor-cream));
/* Border weights — the signature is 3px solid, doubled via offset ghost border */
--border-stroke: 3px solid var(--ink);
--border-stroke-thin: 2px solid var(--ink);
--offset-ghost: 6px; /* distance the ::before ghost border offsets down-right */
--offset-ghost-lg: 8px; /* larger offset for hero / contact-block cards */
/* Rotation budget — adjacent elements alternate sign, never exceed ±3deg */
--tilt-xs: 0.5deg;
--tilt-sm: 1deg;
--tilt-md: 2deg;
--tilt-lg: 3deg;
/* Spacing — slide / card padding scale, in rem */
--pad-card: 1.5rem;
--pad-card-lg: 2rem 3rem;
--gap-sm: 1.5rem;
--gap-md: 2rem;
--gap-lg: 3rem;
/* Decoration — asymmetric organic radii reused across blobs and frames */
--radius-blob-organic: 40% 60% 70% 30% / 40% 50% 60% 50%;
--radius-blob-fill: 60% 40% 30% 70% / 60% 30% 70% 40%;
--radius-blob-pebble: 255px 15px 225px 15px / 15px 225px 15px 255px;
```
## §D Font pairing fallback (if brand fonts not on Google Fonts)
Playful forces Syne display + Space Grotesk body regardless of site DNA — the studio register depends on Syne's quirky humanist proportions and negative tracking. Fallbacks below trigger only if the primary face fails to load.
- **display**: `'Syne'` · `'Fraunces'` · `'Recoleta'` wght 800
- **body**: `'Space Grotesk'` · `'Inter'` · `'IBM Plex Sans'` wght 400
- **mono**: `'Space Mono'` · `'JetBrains Mono'` wght 500
## §T Type-role atlas (Phase 4b reads this to size text correctly)
The atlas is the **sole authoring source** for non-component text. Do NOT invent ad-hoc sizes — Playful's character collapses if Syne drifts below weight 700 at display scale or if negative tracking is dropped.
```type-roles
[
{
"id": "display-hero",
"family": "display",
"purpose": "oversized cover or opening date/title — Syne 800 with maximal negative tracking",
"px_min": 64, "px_max": 144, "weight": 800, "leading": "0.9", "tracking": "-0.03em", "case": "sentence",
"sample_html": "
02.05.26
"
},
{
"id": "display",
"family": "display",
"purpose": "closing or major declarative headline (Syne 800)",
"px_min": 48, "px_max": 112, "weight": 800, "leading": "0.9", "tracking": "-0.02em", "case": "sentence",
"sample_html": "Thank you. Let us talk.
"
},
{
"id": "headline",
"family": "display",
"purpose": "primary section headline (Syne 700)",
"px_min": 40, "px_max": 80, "weight": 700, "leading": "1", "tracking": "-0.01em", "case": "sentence",
"sample_html": "Section title
"
},
{
"id": "statement",
"family": "display",
"purpose": "long-form quoted statement or manifesto line (Syne 700)",
"px_min": 40, "px_max": 72, "weight": 700, "leading": "1.1", "tracking": "-0.01em", "case": "sentence",
"sample_html": "We believe in raw expression over polished perfection.
"
},
{
"id": "title",
"family": "display",
"purpose": "region or section title within a slide (Syne 700)",
"px_min": 32, "px_max": 56, "weight": 700, "leading": "1.1", "tracking": "-0.01em", "case": "sentence",
"sample_html": "Region title
"
},
{
"id": "title-sm",
"family": "display",
"purpose": "card title within a small block (Syne 700)",
"px_min": 26, "px_max": 30, "weight": 700, "leading": "1.2", "tracking": "0", "case": "sentence",
"sample_html": "Card title
"
},
{
"id": "number-hero",
"family": "display",
"purpose": "hero statistic numeral (Syne 800) — may carry ±0.5–1deg micro-rotation",
"px_min": 64, "px_max": 112, "weight": 800, "leading": "1", "tracking": "-0.02em", "case": "upper",
"sample_html": "47
"
},
{
"id": "number-md",
"family": "display",
"purpose": "mid-scale ordinal or stat numeral (Syne 800)",
"px_min": 36, "px_max": 40, "weight": 800, "leading": "1", "tracking": "-0.01em", "case": "upper",
"sample_html": "12
"
},
{
"id": "number-sm",
"family": "display",
"purpose": "inline ordinal or step numeral (Syne 800)",
"px_min": 28, "px_max": 32, "weight": 800, "leading": "1", "tracking": "0", "case": "upper",
"sample_html": "01
"
},
{
"id": "body-md",
"family": "body",
"purpose": "subtitle or emphasized lead body (Space Grotesk 500)",
"px_min": 28, "px_max": 30, "weight": 500, "leading": "1.6", "tracking": "0", "case": "sentence",
"sample_html": "An emphasized lead paragraph — Space Grotesk 500, slightly larger than default body, carries the subtitle voice.
"
},
{
"id": "label-eyebrow",
"family": "body",
"purpose": "eyebrow label above a headline — uppercase, tracked 0.15em (Space Grotesk 600)",
"px_min": 24, "px_max": 25, "weight": 600, "leading": "1.2", "tracking": "0.15em", "case": "upper",
"sample_html": "Overview
"
},
{
"id": "vertical-spine",
"family": "display",
"purpose": "magazine-spine wayfinder — Syne 700 rotated 90deg, anchored to slide edge",
"px_min": 24, "px_max": 26, "weight": 700, "leading": "1.2", "tracking": "0.1em", "case": "upper",
"sample_html": "Scroll down
"
}
]
```
## §E Motion (GSAP consts — REPLACES site ease)
```js
const EASE = {
entry: "back.out(1.4)", // hand-placed arrival with mild overshoot — studio register
emphasis: "back.out(1.7)", // pronounced overshoot on focal beats (stat reveal, hero pop)
exit: "power2.in", // gentle accelerate-off, no overshoot
drift: "sine.inOut", // ghost-blob drift, scribble pen-on, ambient sway
};
const DUR = {
snap: 0.18,
med: 0.5,
slow: 0.9,
};
// RULE: alternate rotation sign across adjacent elements. If card A enters with
// rotation +0.8deg, the next card enters with -0.5deg (or +0.3deg).
// Same-sign neighbors read as a tilted canvas, not as hand-placement.
// RULE: never tween beyond ±3deg. The hand-placed feeling tips into wonky past
// 3 degrees. Rest pose should sit within ±0.5 to ±3deg.
// RULE: never use blur / drop-shadow / backdrop-filter on entry. Depth comes
// from offset ghost borders + rotation. Blurs break the hand-drawn aesthetic.
// RULE: scribble SVG pen-on uses strokeDashoffset tween with EASE.drift
// over DUR.slow — never EASE.entry (back.out makes pen lines feel mechanical).
```
### §E.5 Motion choreography
Scribble pen-on: hero-tier scenes only; secondary scribbles snap visible with their card. Ghost-blob drift: 12-20s sine.inOut, max ±1deg / ±20px translate. Stagger: 180-260ms between elements; total scene-in stagger ≤ 700ms.
## §G Voice transform recipe (apply to brand's voice from §1 DNA)
Take the brand's product description / value prop. Transform with:
1. Keep imperative verbs and proper nouns; drop filler ("really", "very", "just"), drop articles when the line can read as a fragment.
2. Hero headlines: 4-8 words, sentence case (NOT uppercase — uppercase belongs to eyebrow labels only). Syne 800 with negative tracking carries the voice.
3. Eyebrow labels / chips: UPPERCASE with 0.15em tracking (Space Grotesk 600 treatment). Short — 1-3 words.
4. Body copy: sentence case, conversational. Pretend you're writing in a studio sketchbook to a friend, not pitching a board.
5. Stats: bare numeral (Syne 800) + a one-sentence supporting label in sentence case. Never UPPERCASE the label.
6. CTAs: 2-3 word sentence-case verb phrase ("Let us talk", "Start the work", "Say hello"). Charcoal text on outlined card, peach text on filled card.
**Example:**
- IN: `Figma helps teams design products collaboratively in real time`
- OUT: hero=`Teams design together, in real time.` / chip=`REAL-TIME COLLAB` / cta=`Start the work`
## §H Scene composition hints (Phase 4b layout guidance)
**Surface alternation across scenes**
- Default scene: `--surface-paper` (brand-tinted peach) full-bleed background. Most scenes sit here.
- Variant scene: `filled-block` inverted (charcoal ground + peach text on top) for emphasis — reserve for ONE scene per video, the anchor moment.
- Variant scene: `--surface-cream` (slightly lighter) for gentle layering when a region needs to lift one tonal step without introducing white.
- Never introduce white as a surface. The warm canvas is foundational.
- Alternate paper → paper-alt → cream across scenes if all scenes are outlined; insert the single filled-block scene as the anchor beat.
**Hero text**
- One Syne 800 hero moment per scene. Negative letter-spacing (-0.02em to -0.03em). Always `var(--ink)` color on warm surfaces, `var(--canvas)` on filled-block scenes.
- Hero takes ≥ 50% canvas width. Never two hero-tier elements per scene.
- Headlines NEVER tinted with brand color — they stay ink. Brand color appears in accent moments (scribbles tinted to brand-primary if narrative beat justifies, stat numerals can flex to brand-primary on the focal stat).
**Brand color placement (role contract)**
- Default: ink-on-paper. Brand colors do NOT replace ink for body / headline / border / scribble. The system is anchored monochrome.
- Brand-primary may appear as: focal stat numeral fill (one per scene max), scribble stroke (one per scene max as accent), chip text on a filled chip, or as the tint that warms `--surface-paper` via the §B mixes.
- Brand-secondary / brand-accent appear only via the §B surface mixes — they tint the paper, never appear as standalone fills.
- One scene = ink-dominant, brand-primary as accent. Two brand colors in the foreground at once breaks the monochrome discipline.
**Rotation discipline**
- Every card / block / stat / step-node carries a rotation in ±0.5deg to ±3deg.
- Adjacent elements alternate sign. Sequence: -0.5, +0.8, -0.3, +0.5, -0.7 (never +0.5, +0.3, +0.8 in a row).
- The vertical-spine label is the only exception — it's anchored at exactly 90deg.
- Charts, timelines, and grid containers themselves do NOT rotate; only their cells / nodes / bars.
**Decoration vocabulary (every scene picks 1-2, never 4+)**
- Scribble SVG mark in a corner (squiggle, star, circle, arrow). 2px stroke, rounded line-caps, ink color.
- Doodle circle or rect anchored in a corner (3px outlined, rotated).
- Blob-frame with solid blob-fill inside (portrait stand-in for hero / contact scenes).
- Ghost-blob (0.08 opacity oversized organic). Max one per scene, in a corner the content does not occupy.
- Vertical-spine label on the right edge — reserve for hero / chapter scenes.
**Border + shape discipline**
- Border radius is sharp 0px (cards / blocks / tags), 50% (avatars / step-nodes / doodle-circles), or asymmetric organic (blobs only). Never 4px / 8px / 12px — middle radii read as generic web app.
- Border weight is 3px on outlined cards and blob frames; 2px on offset ghost borders, nav chrome, and timeline tracks; 2px stroke on SVG scribbles. No 1px hairlines.
**Transitions between scenes**
- Cross-fade 0.6s opacity. Never slide, blur, dissolve, or hard-cut.
- A single scribble pen-on at the start of the scene can serve as the "we arrived" beat.
**Ambient motion**
- Ghost-blob slow drift (12-20s sine.inOut) on heavy-negative-space scenes.
- Scribble pen-on (strokeDashoffset over DUR.slow with sine.inOut) on hero scenes.
- Cards / blocks / stats DO NOT drift after entry — they snap to their rotated rest pose and stay.
## §I Page-level CSS (overrides design.html's neutral chrome — makes the doc itself read as playful)
```css
/* ── Preset-native typography vars — doc chrome + .preset-native-scope (Syne / Space Grotesk / Space Mono). */
:root {
--f-disp-native:
"Syne", "Fraunces", "Recoleta", -apple-system, BlinkMacSystemFont, system-ui, sans-serif;
--f-body-native:
"Space Grotesk", "Inter", "IBM Plex Sans", -apple-system, BlinkMacSystemFont, system-ui,
sans-serif;
--f-script-native:
"Syne", "Fraunces", "Recoleta", -apple-system, BlinkMacSystemFont, system-ui, sans-serif;
--f-mono-native:
"Space Mono", "JetBrains Mono", "IBM Plex Mono", "Menlo", ui-monospace, monospace;
}
/* .preset-native-scope: rebinds var(--font-*) to native families for §6 previews + §T atlas. */
.preset-native-scope {
--font-display: var(--f-disp-native);
--font-body: var(--f-body-native);
--font-script: var(--f-script-native);
--font-mono: var(--f-mono-native);
}
body {
background: var(--anchor-peach);
color: var(--ink);
font-family: "Space Grotesk", sans-serif;
}
.title-card {
background: var(--anchor-peach);
border-bottom: 3px solid var(--ink);
padding: 88px 0 72px;
}
.title-display {
font-family: "Syne", sans-serif;
font-weight: 800;
letter-spacing: -0.02em;
color: var(--ink);
}
.brand-name {
font-family: "Syne", sans-serif;
font-weight: 800;
color: var(--ink);
}
.style-name {
font-family: "Syne", sans-serif;
font-weight: 700;
letter-spacing: -0.01em;
color: var(--ink);
}
.ds-section {
border-top: 3px solid var(--ink);
padding: 72px 0;
}
h2 {
font-family: "Syne", sans-serif;
font-weight: 800;
letter-spacing: -0.02em;
color: var(--ink);
}
.eyebrow {
font-family: "Space Grotesk", sans-serif;
font-weight: 600;
letter-spacing: 0.15em;
text-transform: uppercase;
color: var(--ink);
opacity: 0.7;
}
.type-card,
.voice-pair,
.comp-card {
border: 3px solid var(--ink) !important;
border-radius: 0 !important;
box-shadow: none !important;
background: var(--anchor-peach) !important;
position: relative;
}
/* dna-swatch keeps inline brand color; only border + ghost stay */
.dna-swatch {
border: 3px solid var(--ink) !important;
border-radius: 0 !important;
box-shadow: none !important;
position: relative;
}
.dna-swatch::before,
.type-card::before,
.voice-pair::before,
.comp-card::before {
/* Double-stroke offset ghost border — the system's signature elevation. */
content: "";
position: absolute;
top: 6px;
left: 6px;
right: -6px;
bottom: -6px;
border: 2px solid var(--ink);
z-index: -1;
pointer-events: none;
}
.comp-head {
background: var(--ink) !important;
color: var(--anchor-peach) !important;
border-bottom: 3px solid var(--ink) !important;
font-family: "Syne", sans-serif;
font-weight: 700;
}
.ds-code {
background: var(--anchor-cream) !important;
border: 3px solid var(--ink);
border-radius: 0 !important;
color: var(--ink) !important;
font-family: "Space Mono", monospace;
}
/* ── §T Type-role atlas container. */
.ds-trole-box {
display: flex;
flex-direction: column;
border: 3px solid var(--ink);
border-radius: 0;
background: var(--anchor-peach);
overflow: hidden;
margin-top: 24px;
}
.ds-trole-row {
padding: 28px 32px;
border-bottom: 2px solid var(--ink);
}
.ds-trole-row:last-child {
border-bottom: 0;
}
.ds-trole-sample {
min-width: 0;
overflow-wrap: anywhere;
}
@media (max-width: 960px) {
.ds-trole-row {
padding: 24px;
}
}
/* ── Type-role samples. var(--font-*) resolves to brand DNA; ink-on-paper monochrome contract. */
.t-trole-display-hero {
font-family: var(--font-display);
font-weight: 800;
font-size: clamp(64px, 10vw, 144px);
line-height: 0.9;
letter-spacing: -0.03em;
color: var(--ink);
}
.t-trole-display {
font-family: var(--font-display);
font-weight: 800;
font-size: clamp(48px, 8vw, 112px);
line-height: 0.9;
letter-spacing: -0.02em;
color: var(--ink);
}
.t-trole-headline {
font-family: var(--font-display);
font-weight: 700;
font-size: clamp(40px, 6vw, 80px);
line-height: 1;
letter-spacing: -0.01em;
color: var(--ink);
}
.t-trole-statement {
font-family: var(--font-display);
font-weight: 700;
font-size: clamp(40px, 5vw, 72px);
line-height: 1.1;
letter-spacing: -0.01em;
color: var(--ink);
max-width: 24ch;
}
.t-trole-title {
font-family: var(--font-display);
font-weight: 700;
font-size: clamp(32px, 4vw, 56px);
line-height: 1.1;
letter-spacing: -0.01em;
color: var(--ink);
}
.t-trole-title-sm {
font-family: var(--font-display);
font-weight: 700;
font-size: clamp(26px, 2vw, 30px);
line-height: 1.2;
color: var(--ink);
}
.t-trole-number-hero {
font-family: var(--font-display);
font-weight: 800;
font-size: clamp(64px, 8vw, 112px);
line-height: 1;
letter-spacing: -0.02em;
color: var(--ink);
transform: rotate(-0.8deg);
display: inline-block;
}
.t-trole-number-md {
font-family: var(--font-display);
font-weight: 800;
font-size: 40px;
line-height: 1;
letter-spacing: -0.01em;
color: var(--ink);
}
.t-trole-number-sm {
font-family: var(--font-display);
font-weight: 800;
font-size: 32px;
line-height: 1;
color: var(--ink);
}
.t-trole-body-md {
font-family: var(--font-body);
font-weight: 500;
font-size: clamp(28px, 2.2vw, 30px);
line-height: 1.6;
color: var(--ink);
max-width: 50ch;
margin: 0;
}
.t-trole-label-eyebrow {
font-family: var(--font-body);
font-weight: 600;
font-size: clamp(24px, 1.8vw, 25px);
line-height: 1.2;
letter-spacing: 0.15em;
text-transform: uppercase;
color: var(--ink);
opacity: 0.7;
}
.t-trole-vertical-spine {
display: inline-block;
font-family: var(--font-display);
font-weight: 700;
font-size: clamp(24px, 1.9vw, 26px);
line-height: 1.2;
letter-spacing: 0.1em;
text-transform: uppercase;
color: var(--ink);
transform: rotate(90deg);
transform-origin: left center;
margin-left: 1em;
}
```