---
title: "Create a product or website video"
sidebarTitle: "Product or website"
description: "Turn a product URL or launch brief into a promo, product tour, or social video."
---

import { DocsVideo } from "/snippets/docs-video.jsx";

Give HyperFrames the real URL when the product, website, or brand should appear in the result.

<DocsVideo
  title="A launch film built by this workflow from huly.io, end to end"
  src="https://static.heygen.ai/hyperframes-oss/docs/images/showcase/product-launch-huly-v5.mp4"
  poster="https://static.heygen.ai/hyperframes-oss/docs/images/showcase/product-launch-huly-v5.jpg"
/>

Built by running this workflow on a real site. The screens are captured from
huly.io, not mocked — which is the point: you give it a URL and it works from
what is actually there.

## Make the request

Give the agent the real product URL and the result you want:

```text
Using /hyperframes, make a 30-second launch video for https://example.com.
```

The agent inspects the product, proposes a direction, and confirms anything
important that the request did not settle. Add an audience, required claim, or
final action when one must be exact; you do not need to specify every scene.

## What should the video do?

- **Launch video** — turn real product evidence into a persuasive story with one clear action at the end.
- **Product tour** — show one complete task through the product's real screens, from the first action to the result.
- **Short social video** — prove one useful point quickly, show the evidence, and stop after the payoff.

A tour features the product as it exists. A launch video rearranges the same evidence into a persuasive story. A social video proves one point and ends.

If you already have approved wording, paste the script and say whether it must remain verbatim. Say **do not capture the website** when the video should use only the supplied brief.

Use a [faceless explainer](/guides/faceless-explainer) instead when there is no product to show and the visuals should be invented.

## What HyperFrames builds from

<div className="my-5 grid gap-3 sm:grid-cols-3">
  <div className="border-b border-zinc-200 pb-3 dark:border-zinc-800">
    <div className="font-medium">Real screens</div>
    <div className="mt-1 text-sm text-zinc-500">
      The interface and product states worth showing.
    </div>
  </div>
  <div className="border-b border-zinc-200 pb-3 dark:border-zinc-800">
    <div className="font-medium">Product language</div>
    <div className="mt-1 text-sm text-zinc-500">Claims, features, proof, and the final action.</div>
  </div>
  <div className="border-b border-zinc-200 pb-3 dark:border-zinc-800">
    <div className="font-medium">Brand system</div>
    <div className="mt-1 text-sm text-zinc-500">Color, type, imagery, motion, and sound.</div>
  </div>
</div>

HyperFrames can animate captured product material or rebuild only the part that needs to move. A raw screen recording is not the default.

## Review the result

- Every product claim is current.
- The shown states are realistic and use no private material.
- The important interface remains readable while the video plays.
- The opening proves the product quickly and the ending asks for one clear action.

Ask the agent for a broader story revision. Use Studio for a direct visual or
timing change. Render from the agent, Studio, or the CLI when the result is ready.

<Card title="Finish and share" icon="circle-check" href="/guides/export-and-share">
  Check the final project, render it from your preferred surface, and review the file.
</Card>

## Related topics

- [Create a faceless explainer when there is no product to show](/guides/faceless-explainer)
- [Edit the finished project in Studio](/studio)
- [Prompt for product-launch videos](/prompting/product-launch)
