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hyperframes/skills/hyperframes-creative/references/house-style.md
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House Style

Creative direction for compositions when no design spec (frame.md or design.md) is provided. These are starting points — override anything that doesn't serve the content. When a design spec exists, its brand values take precedence; house-style fills gaps.

Before Writing HTML

  1. Interpret the prompt. Generate real content. A recipe lists real ingredients. A HUD has real readouts.
  2. Pick a palette. Light or dark? Declare bg, fg, accent before writing code.
  3. Pick typefaces. Run the font discovery script in references/typography.md — or pick a font you already know that fits the theme. The script broadens your options; it's not the only source.

Lazy Defaults to Question

These patterns are AI design tells — the first thing every LLM reaches for. If you're about to use one, pause and ask: is this a deliberate choice for THIS content, or am I defaulting?

  • Gradient text (background-clip: text + gradient)
  • Left-edge accent stripes on cards/callouts
  • Cyan-on-dark / purple-to-blue gradients / neon accents
  • Pure #000 or #fff (tint toward your accent hue instead)
  • Identical card grids (same-size cards repeated)
  • Everything centered with equal weight (lead the eye somewhere)
  • Banned fonts (see references/typography.md for full list)

If the content genuinely calls for one of these — centered layout for a solemn closing, cards for a real product UI mockup, a banned font because it's the perfect thematic match — use it. The goal is intentionality, not avoidance.

Color

  • Match light/dark to content: food, wellness, kids → light. Tech, cinema, finance → dark.
  • One accent hue. Same background across all scenes.
  • Tint neutrals toward your accent (even subtle warmth/coolness beats dead gray).
  • Contrast: enforced by hyperframes check (WCAG AA). Text must be readable with decoratives removed.
  • Declare palette up front. Don't invent colors per-element.

Background Layer

Every scene needs visual depth — persistent decorative elements that stay visible while content animates in. Without these, scenes feel empty during entrance staggering.

Ideas (mix and match, 2-5 per scene):

  • Radial glows (accent-tinted, low opacity, breathing scale)
  • Ghost text (theme words at 3-8% opacity, very large, slow drift)
  • Accent lines (hairline rules, subtle pulse)
  • Grain/noise overlay, geometric shapes, grid patterns
  • Thematic decoratives (orbit rings for space, vinyl grooves for music, grid lines for data)

All decoratives should have slow ambient GSAP animation — breathing, drift, pulse. Static decoratives feel dead.

Decorative count vs motion count. The "2-5 per scene" count refers to decorative elements. If a project's design spec says "single ambient motion per scene", it means one looping motion applied to these decoratives (a shared breath/drift/pulse) — not one element total. A scene with 4 decoratives sharing one breathing motion is correct; a scene with 1 decorative is under-dressed.

Motion

See references/motion-principles.md for full rules. Quick: 0.30.6s, vary eases, combine transforms on entrances, overlap entries.

Typography

See references/typography.md for full rules. Quick: 700-900 headlines / 300-400 body, serif + sans (not two sans), 60px+ headlines / 20px+ body.

Palettes

Declare one background, one foreground, one accent before writing HTML.

Category Use for File
Bold / Energetic Product launches, social media, announcements palettes/bold-energetic.md
Warm / Editorial Storytelling, documentaries, case studies palettes/warm-editorial.md
Dark / Premium Tech, finance, luxury, cinematic palettes/dark-premium.md
Clean / Corporate Explainers, tutorials, presentations palettes/clean-corporate.md
Nature / Earth Sustainability, outdoor, organic palettes/nature-earth.md
Neon / Electric Gaming, tech, nightlife palettes/neon-electric.md
Pastel / Soft Fashion, beauty, lifestyle, wellness palettes/pastel-soft.md
Jewel / Rich Luxury, events, sophisticated palettes/jewel-rich.md
Monochrome Dramatic, typography-focused palettes/monochrome.md

Or derive from OKLCH — pick a hue, build bg/fg/accent at different lightnesses, tint everything toward that hue.