hyperframes/skills/hyperframes-animation/blueprints/titlecard-reveal.md

titlecard-reveal — Title-Card / Single-Card Reveal

intent: The calm breather/landing beat — one clean title or single brand/proof card revealed with exactly one restrained move (a slide-up crossfade, or a wipe-away-to-reveal), then a still hold. Low motion is the payload, not a deficiency.

roles served

• Benefits (from benefits-titlecard-crossfade, #34): a calm two-line value title card — headline value line, then one slide-up crossfade to a qualifier/elaboration line that holds center.
• Social_Proof (from social-proof-reveal-card, #35): wipe a busy app-collage open away with one diagonal pill-sweep to reveal a clean brand lockup (icon + wordmark) plus a centered "loved by [N]+ [audience] teams" social-proof line that spring-settles and holds.
• CTA (from hard-cut-card-stack-to-logo): a monochrome end-card CHAIN — statement → CTA / availability line → brand wordmark/logo — separated by instant hard cuts at full opacity; each card is its own allocated stillness, and the sequence terminates on the logo held to the final frame.
• Product_Intro (from title-card-prelude-chain): a three-beat dark title PRELUDE before any product UI — [logo] pop → [name] (a [version] appends grey→bright) → [tagline] card — chained by clears and blur-snap handoffs rather than hard cuts.

duration: 3–5s (Benefits 3–4s; Social_Proof ~5s / observed 4.7s). Card chains run 2–3s per card, ~5.5–9.5s total.

shot structure

Scene 1 (0.0–~0.4s): static camera on [neutral / dark background]. Establish the opening state.
  Variant — Benefits: empty-to-text — [benefit line 1] is about to fade in centered (no busy open).
  Variant — Social_Proof: a busy intro frame holds briefly — an [app-screenshot / use-case collage] of overlapping cards under a [setup line].

Scene 2 (~0.4–~1.5s): the ONE move executes — a single restrained reveal that brings the calm card to center.
  Variant — Benefits: [benefit line 1] fades in centered while scaling slightly (~95%→100%, smooth ease-out) and holds.
  Variant — Social_Proof: a large [accent-color] rounded pill sweeps diagonally bottom-left → top-right and exits the corner, clip-path wiping the collage away to reveal the [brand logo lockup] beneath as the [logo icon] strokes draw on.

Scene 3 (~1.5s–end): the revealed/settled card holds to the end (the allocated stillness). At most one subtle live element (a slow breathing pulse on the card, or a very slow camera drift). No second development phase.
  Variant — Benefits: [benefit line 1] translates up and fades out as [benefit line 2 — qualifier / elaboration] translates up from below center and fades in to take center; holds. (This single slide-up crossfade IS the one move — Benefits front-loads no Scene-2 wipe.)
  Variant — Social_Proof: the lockup — [logo icon] centered, [wordmark] below, centered [social-proof tagline] "Loved by [N]+ [audience] teams" (the [N]+ may count up) — spring-settles small, then holds.

Variant — card chain (CTA end-card stack / Product_Intro title prelude): the single-card contract
repeats 2–3 times in sequence. Each card is a complete Scene 1–3 in miniature — arrive (or simply
BE there), at most one restrained move, hold — and the seams between cards are INSTANT hard cuts
at full opacity (no crossfade, no fade-through-black) or, in the prelude flavor, a blur-away →
snap-into-focus handoff.
  Card moves stay on budget: a character-by-character type-on with visible partial states, a
  right-to-left backspace that resolves the [wordmark] into the small [logo icon], a grey→bright
  append ("[name]" gains "[version]"), a blur-snap into focus — or nothing beyond a
  barely-perceptible continuous slow scale-up across the hold.
  The final card is always the [brand logo / lockup], held static to the last frame.

motion vocabulary: single restrained reveal (gentle fade-in + subtle scale-up settle | diagonal clip-path pill-wipe), one slide-up crossfade between two centered lines (Benefits), icon stroke draw-on (Social_Proof), optional "[N]+ teams" count-up, logo+tagline spring-settle-and-hold, subtle breathing on the held card, hold-to-end. Calm register — no spring chains, no tumble, no per-beat flips, no second phase. Camera static (optional very slow drift only). Card-chain register: instant hard cut at full opacity as the only seam, barely-perceptible continuous slow scale-up across each hold, character-by-character type-on with visible partial states, right-to-left backspace collapsing the wordmark into the logo icon, grey→bright text append, blur-away → snap-into-focus card handoff, logo pop with overshoot + glow (prelude opener), monochrome text-on-solid throughout.

rule mapping

• gentle fade-in + subtle scale-up settle (Benefits Scene 2) → rules/scale-swap-transition.md (restrained in/settle; cross-reference the fade ease in techniques.md)
• single slide-up crossfade between two centered lines (Benefits Scene 3) → rules/discrete-text-sequence.md (one line hands off to the next; translate-up + crossfade)
• diagonal pill-wipe reveal (Social_Proof Scene 2) → rules/techniques.md (clip-path reveal masks — the wipe)
• icon stroke draw-on (Social_Proof Scene 2) → rules/svg-path-draw.md
• "[N]+ teams" count-up (Social_Proof Scene 3, optional) → rules/counting-dynamic-scale.md
• logo + tagline spring-settle-and-hold (Social_Proof Scene 3) → rules/spring-pop-entrance.md (single soft settle; intentionally one beat, not a chain)
• subtle breathing on the held card (the one live element during the hold) → rules/sine-wave-loop.md
• type-on / backspace / grey→bright append (chain cards) → rules/discrete-text-sequence.md (non-linear typing incl. backspace; drive the version append as a bulk addition)
• wordmark remainder resolves into the logo icon → rules/scale-swap-transition.md (same-center swap fired as the last character deletes)
• barely-perceptible slow scale-up across a hold → the camera-modifier drift (rules/multi-phase-camera.md, micro-drift register) applied per-card
• blur-away → snap-into-focus handoff (prelude flavor) → rules/depth-of-field-blur.md (single pull on the outgoing / incoming card)
• logo pop with overshoot + glow (prelude card 1) → rules/spring-pop-entrance.md + rules/ambient-glow-bloom.md
• instant hard cut at full opacity → not a rule: a timeline tl.set swap — deliberately NO transition entry.

camera modifier: optional — a single very slow drift/push under the hold only → rules/multi-phase-camera.md. Default is fully static; do not add unless the held beat would otherwise read as a freeze-frame.

stillness note: This is a legitimate allocated-stillness beat. The hold in Scene 3 is the deliverable, not an unanimated gap — do NOT manufacture a development phase, extra swaps, or force-animation. One restrained move + a subtle hold (optionally one breathing element or one slow drift) is the correct and complete shape. The card-chain variant does not break this: each card individually obeys the one-move + hold contract, and the hard cut is a seam, not a move. Boundary: if the cards flip at sub-second tempo or each beat carries its own entrance/exit energy, you have left this blueprint — that is kinetic-type-beats (its CTA variant owns the high-tempo value-line stack).