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hyperframes/skills/website-to-hyperframes/assets
ukimsanov a1ffb6e7bf feat(skill): website-to-hyperframes — concept-first authoring + per-beat read protocol
Rewrite of the website-to-hyperframes skill that came out of 11
evaluation rounds. The honest read of those evals: prose-only
guidance had hit its ceiling — sub-agents kept reporting "0 errors,
looks good" without doing the work, producing slideshow-quality
videos with mismatched brand colors, missing logos, and beats that
didn't serve the storyboard. This restructure addresses the
failure modes that real videos showed, not theoretical ones.

**Step structure (replaces 7-step layout with concept-first 6-step)**

Old: capture → design → script → storyboard → vo → build → validate
New: capture → design → brief → storyboard → vo → build → validate

The brief step (Step 2) is new: a conversation-shaped step that
aligns message + audience + arc before any beat-writing happens.
Concept-first throughout — message → arc → beats that serve the arc
→ which assets and techniques bring each beat to life.

**Step 0 (capture)**

- "View the contact sheets — carefully, every cell, not a glance"
  closes the failure mode where agents reported "viewed the contact
  sheet" after one scroll and later wrote beats referencing assets
  that didn't exist or missed the brand logo.
- Names the right artifacts to read in order (tokens.json →
  design-styles.json → asset-descriptions.md → fonts-manifest.json),
  with read-on-demand guidance for the rest.

**Step 1 (design)**

- DESIGN.md authoring guide. Restored component CSS sections
  (Component Stylings, Spacing & Layout, Depth & Elevation) that
  earlier batches over-collapsed.

**Step 2 (brief)**

- Strategy/messaging step. Clear instruction for "Surprise me" /
  minimal direction: state the minimum context (where the video
  runs, who it's for) and proceed bold.

**Step 3 (storyboard + script)**

- Concept gate at the top — answer "what makes this video distinct"
  before writing beat 1.
- Brand-floor MUST rules (logo in opener + closer; signature visual
  somewhere in the video).
- Captured assets (SVG logos, illustrations, hero art, gradients)
  are first-class beat content alongside composed UIs — many of
  them carry beats outright. The constraint is only that you start
  from the message, not the asset inventory.

**Step 4 (vo)**

- TTS ranking: HeyGen first (auto word timestamps), ElevenLabs
  second, Kokoro free. Audio timing reconciliation gate: if actual
  audio duration ≠ storyboard planned ±15%, rescale beats or trim
  script before Step 5.

**Step 5 (build) + beat-builder-guide.md**

- Sub-agent template now pastes brand values inline rather than
  telling the sub-agent to re-read DESIGN.md. Targeted file reads
  with specific sections + line ranges.
- "Patterns that ARE shots" affirmative list (captured logo
  draw-on, hero illustration push-in, captured screenshot with
  parallax layers, kinetic typography over captured asset).
- Webpage-mimicry patterns (full CSS browser chrome, parked-camera
  composition, ±2px breathing motion) marked ⚠ rather than  —
  fine when the storyboard genuinely calls for them as the subject.
- Required cinematography per beat: shot type, camera move, depth
  strategy, purpose.

**Step 6 (validate) — per-beat read protocol**

This replaces the previous "spawn verify-beats CLI" gate. A grep
of composition HTML can catch structural lies (missing hex codes,
wrong asset paths) but it can't catch boring beats, off-screen
logos, GSAP timelines that only cover the first 2 seconds, or
camera moves that don't match the storyboard. Those failures only
surface when somebody opens the file and reads it.

Per-beat verdict template names the brand hex codes used, captured
asset paths referenced, headline `font-size`, GSAP timeline
coverage, and storyboard alignment. Critic sub-agent scores a
"Captured asset utilization" dimension specifically so the eval
captures whether captured SVGs/illustrations carried beats or got
recreated as divs.

**Asset bundle**

- 20 Pixabay-licensed SFX files with `CREDITS.md` documenting
  provenance. SFX assignment moved to Step 3 (creative decision)
  so Step 5 implements rather than improvises.
- Capabilities reference + html-in-canvas-patterns updated:
  Three.js 0.181.2 + ESM jsm imports, mulberry32 seeded PRNG for
  deterministic shatter, 24-effect text-animation catalog
  referenced (catalog itself lands in the hyperframes-skill PR).
- Visual vocabulary rewritten: replaces user-word lookup tables
  with brand-first derivation across 6 axes; user words land as
  modifiers, not replacements.
2026-05-21 11:08:51 -07:00
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