diff --git a/coworker/server/manager.py b/coworker/server/manager.py
index e09821ee..6390ecfc 100644
--- a/coworker/server/manager.py
+++ b/coworker/server/manager.py
@@ -1193,6 +1193,9 @@ class SessionManager:
             try:
                 conn = await self.mcp.ensure(server)
                 self._mcp_errors.pop(server.name, None)
+                # Recovery resets the notice dedupe: if this server breaks again
+                # later, the next session gets a fresh transcript notice.
+                self._clear_mcp_notified(server.name)
             except Exception as exc:
                 if mcp_oauth.is_auth_required(exc):
                     # Stored tokens no longer refresh (vendor rotated/expired
@@ -1218,9 +1221,19 @@ class SessionManager:
                     logger.warning(
                         "mcp %s failed to connect: %s", server.name, msg[:500]
                     )
-                self._mcp_session_failures.setdefault(session_id, []).append(
-                    server.name
-                )
+                # Transcript notice on state CHANGE, not state (owner ruling
+                # 2026-08-21): a continuously-broken server stamps only the first
+                # session after it breaks (or breaks differently) — the Connectors
+                # page carries the standing error. Personas that DECLARE the server
+                # in their manifest keep the every-session notice: for them the
+                # missing tools are material every time (the 2026-08-20 drill case).
+                declared = persona_mcp is not None and server.name in persona_mcp
+                if declared or self._should_notify_mcp_failure(
+                    server.name, self._mcp_errors.get(server.name, "")
+                ):
+                    self._mcp_session_failures.setdefault(session_id, []).append(
+                        server.name
+                    )
                 continue
             callables = build_callables(
                 server,
@@ -1239,6 +1252,21 @@ class SessionManager:
             out.extend(callables)
         return out
 
+    def _should_notify_mcp_failure(self, name: str, error: str) -> bool:
+        """True once per failure episode: the first session after `name` starts
+        failing (or its error text changes) notices; unchanged-broken stays quiet.
+        Persisted in prefs so an app relaunch doesn't re-stamp the same complaint."""
+        notified = self._prefs.setdefault("mcp_notified_errors", {})
+        if notified.get(name) == error:
+            return False
+        notified[name] = error
+        self._save_prefs()
+        return True
+
+    def _clear_mcp_notified(self, name: str) -> None:
+        if self._prefs.get("mcp_notified_errors", {}).pop(name, None) is not None:
+            self._save_prefs()
+
     def pop_mcp_failures(self, session_id: str) -> list[tuple[str, Optional[str]]]:
         """Drain (name, error) for servers that failed while preparing this session's
         tools — consumed once by the WS handler to append a transcript notice."""
@@ -1337,6 +1365,7 @@ class SessionManager:
                 # survive an app restart, so it lives in prefs, not memory.
                 self._prefs.setdefault("mcp_last_test", {})[name] = int(time.time())
                 self._save_prefs()
+                self._clear_mcp_notified(name)
                 return {"ok": True, "tools": len(conn.tools)}
             except Exception as exc:
                 if (
@@ -1425,6 +1454,7 @@ class SessionManager:
             self._mcp_auth_hints.discard(name)
             if self._prefs.get("mcp_last_test", {}).pop(name, None) is not None:
                 self._save_prefs()
+            self._clear_mcp_notified(name)
             # Removing a server must not leave its connection running until the next
             # restart, nor its OAuth tokens + DCR registration in the secret store —
             # "Remove" is the user saying this server is GONE (owner review 2026-08-21).
diff --git a/tests/test_mcp.py b/tests/test_mcp.py
index 06f595f5..0148516a 100644
--- a/tests/test_mcp.py
+++ b/tests/test_mcp.py
@@ -496,3 +496,86 @@ def test_delete_mcp_shuts_down_connection_and_forgets_tokens(tmp_path):
     assert res["ok"]
     assert conn.shutdown.is_set()
     assert mgr.secrets.get(mcp_oauth.PROFILE_PREFIX + "gone-srv") is None
+
+
+# -- notice dedupe: state CHANGE, not state (owner ruling 2026-08-21) -----------
+
+
+@pytest.mark.asyncio
+async def test_session_notice_fires_once_per_failure_episode(tmp_path, monkeypatch):
+    """A continuously-broken server stamps only the FIRST session after it breaks;
+    a changed error re-notices; recovery then re-breakage re-notices. The
+    Connectors page carries the standing error in between."""
+    from types import SimpleNamespace
+
+    from coworker.server import SessionManager
+
+    mgr = SessionManager(data_dir=tmp_path / "data")
+    server = SimpleNamespace(
+        name="flaky", transport="stdio", url=None, auth=None, enabled=True, include_tools=None, exclude_tools=None, requires_approval=True
+    )
+    monkeypatch.setattr(
+        "coworker.server.manager.load_mcp_servers", lambda *a, **k: [server]
+    )
+
+    fail_with: list[str] = ["boom one"]
+
+    async def ensure(s, **kw):
+        if fail_with:
+            raise RuntimeError(fail_with[0])
+        return SimpleNamespace(tools=[])
+
+    monkeypatch.setattr(mgr.mcp, "ensure", ensure)
+    monkeypatch.setattr(mgr.mcp, "last_stderr", lambda n: None)
+
+    await mgr.prepare_mcp_tools("s1", workspace=str(tmp_path))
+    assert [n for n, _ in mgr.pop_mcp_failures("s1")] == ["flaky"]
+
+    # Same error, next session: quiet (the Connectors page still shows it).
+    await mgr.prepare_mcp_tools("s2", workspace=str(tmp_path))
+    assert mgr.pop_mcp_failures("s2") == []
+    assert mgr._mcp_errors.get("flaky")  # standing error intact
+
+    # Different error: notice again.
+    fail_with[0] = "boom two"
+    await mgr.prepare_mcp_tools("s3", workspace=str(tmp_path))
+    assert [n for n, _ in mgr.pop_mcp_failures("s3")] == ["flaky"]
+
+    # Recovery clears the dedupe; the next breakage notices afresh.
+    fail_with.clear()
+    await mgr.prepare_mcp_tools("s4", workspace=str(tmp_path))
+    assert mgr.pop_mcp_failures("s4") == []
+    fail_with.append("boom three")
+    await mgr.prepare_mcp_tools("s5", workspace=str(tmp_path))
+    assert [n for n, _ in mgr.pop_mcp_failures("s5")] == ["flaky"]
+
+
+@pytest.mark.asyncio
+async def test_notice_dedupe_survives_restart(tmp_path, monkeypatch):
+    """The dedupe is persisted: relaunching the app must not re-stamp the same
+    unchanged complaint into the first session (the owner-hit annoyance)."""
+    from types import SimpleNamespace
+
+    server = SimpleNamespace(
+        name="flaky", transport="stdio", url=None, auth=None, enabled=True, include_tools=None, exclude_tools=None, requires_approval=True
+    )
+    monkeypatch.setattr(
+        "coworker.server.manager.load_mcp_servers", lambda *a, **k: [server]
+    )
+
+    async def ensure(s, **kw):
+        raise RuntimeError("same boom")
+
+    from coworker.server import SessionManager
+
+    mgr = SessionManager(data_dir=tmp_path / "data")
+    monkeypatch.setattr(mgr.mcp, "ensure", ensure)
+    monkeypatch.setattr(mgr.mcp, "last_stderr", lambda n: None)
+    await mgr.prepare_mcp_tools("s1", workspace=str(tmp_path))
+    assert [n for n, _ in mgr.pop_mcp_failures("s1")] == ["flaky"]
+
+    reborn = SessionManager(data_dir=tmp_path / "data")
+    monkeypatch.setattr(reborn.mcp, "ensure", ensure)
+    monkeypatch.setattr(reborn.mcp, "last_stderr", lambda n: None)
+    await reborn.prepare_mcp_tools("s2", workspace=str(tmp_path))
+    assert reborn.pop_mcp_failures("s2") == []