docs: add Launch Videos page linking to hyperframes-launches repo

Adds a new docs page under Getting Started that links to the
heygen-com/hyperframes-launches repo — open-source HyperFrames
compositions behind HeyGen's product launch videos. Includes a brief
catalog of the 5 projects currently in there, framing on why these are
useful (multi-composition shape, real adapter mix, production-grade
timing), and the LFS-aware clone recipe.

Cross-linked from `docs/examples.mdx`'s Next Steps and from
`docs/community/adopters.mdx`.

Came from a Discord ask via blackNoir (forwarded by James) — users
landing on the docs want to see how the internal team builds their own
videos through HyperFrames; this surfaces that source in one click.
This commit is contained in:
James
2026-05-09 22:23:03 +00:00
parent b6e712f1c5
commit 6c0b51d2af
4 changed files with 83 additions and 4 deletions
+2
View File
@@ -28,6 +28,8 @@ If you'd rather not be listed publicly, we'd still love to hear about your usage
| -------------------------------- | -------------------------------------------- | ------------------------------------------------------------------------------------------ |
| [HeyGen](https://www.heygen.com) | [@jrusso1020](https://github.com/jrusso1020) | Powers AI-generated video composition and rendering across HeyGen's video product surface. |
The HeyGen team's actual launch-video sources (the ones featured in product announcements) live at [hyperframes-launches](https://github.com/heygen-com/hyperframes-launches) — see [Launch Videos](/launch-videos) for the writeup.
## Evaluating
_Open a PR to add your organization here if you're trying HyperFrames in a non-production context._
+2 -1
View File
@@ -54,7 +54,8 @@
"pages": [
"introduction",
"quickstart",
"examples"
"examples",
"launch-videos"
]
},
{
+3 -3
View File
@@ -258,13 +258,13 @@ npx hyperframes lint
<Card title="Quickstart" icon="rocket" href="/quickstart">
Create, preview, and render your first video
</Card>
<Card title="Launch Videos" icon="github" href="/launch-videos">
Real production projects from HeyGen's launches — open-source for you to read and remix.
</Card>
<Card title="GSAP Animation" icon="wand-magic-sparkles" href="/guides/gsap-animation">
Add animations to your example
</Card>
<Card title="Compositions" icon="layer-group" href="/concepts/compositions">
Understand the composition data model
</Card>
<Card title="Rendering" icon="film" href="/guides/rendering">
Render your composition to MP4
</Card>
</CardGroup>
+76
View File
@@ -0,0 +1,76 @@
---
title: "Launch Videos"
description: "Open-source HyperFrames compositions behind HeyGen's product launch videos — real production projects you can read, run, and remix."
---
The HeyGen team builds its launch videos in HyperFrames. Every composition — including the original HyperFrames announcement, the Timeline Editor reveal, and the Website-to-Video demo — lives in a public repository you can read, run, and remix.
<Card title="hyperframes-launches" icon="github" href="https://github.com/heygen-com/hyperframes-launches">
Open-source HyperFrames compositions behind HeyGen's product launch videos.
</Card>
## What's in there
Each subdirectory is a standalone HyperFrames project — `index.html`, `compositions/`, `assets/`, and a rendered output you can compare against:
| Project | What it shows | Source |
| --- | --- | --- |
| **HyperFrames launch** | The original announcement video — 49.7 s, glass-frame intro, CSS / GSAP / Lottie / shader / Three.js flex section, full narrative arc. | [`hyperframes-launch/`](https://github.com/heygen-com/hyperframes-launches/tree/main/hyperframes-launch) |
| **Website → HyperFrames** | Companion to the [website-to-video](/guides/website-to-video) workflow — captures a site and animates it. | [`website-to-hyperframes/`](https://github.com/heygen-com/hyperframes-launches/tree/main/website-to-hyperframes) |
| **Timeline Editor launch** | 60 fps reveal video for the HyperFrames Timeline Editor: late-SFX cold open, chat-spiral of fine-tune prompts, editor reveal. | [`timeline-launch/`](https://github.com/heygen-com/hyperframes-launches/tree/main/timeline-launch) |
| **Texture launch** | Texture-mask text + shader-driven background, used as a launch teaser. | [`texture-launch-video/`](https://github.com/heygen-com/hyperframes-launches/tree/main/texture-launch-video) |
| **VFX × HeyGen combined** | Multi-act video chaining a VFX text-cursor scene with the HeyGen iPhone canvas test — useful as a reference for combining two existing projects into one render. | [`vfx-heygen-combined/`](https://github.com/heygen-com/hyperframes-launches/tree/main/vfx-heygen-combined) |
Storyboards (`STORYBOARD.md`), design notes (`DESIGN.md`), and handoff docs (`HANDOFF.md`) sit next to the source so you can see not just the code but the production thinking — VO direction, beat timing, color/style decisions.
## Why these are useful
These aren't toy examples. They're the same compositions HeyGen ships in public launch videos, structured the way real production work is structured:
- **Multi-composition projects.** Most launches are 4-8 sub-compositions wired into one root timeline — useful when your `npx hyperframes init --example` starter outgrows a single file.
- **Real adapter mix.** GSAP timelines, Lottie animations, custom shaders, Three.js scenes, and CSS keyframes all coexisting in one render. See how the team [boots multiple adapters](/guides/gsap-animation) inside a single composition.
- **Production-grade timing.** ElevenLabs VO + per-beat SFX + underscore mixed against frame-accurate motion. The storyboards describe the timing decisions; the source shows them executed.
- **No proprietary plugins.** Everything renders with the same `hyperframes render` you have locally — there's no internal-only branch of the engine.
## Cloning
The repo uses Git LFS for video, audio, image, and font assets:
```bash Terminal
brew install git-lfs # macOS — or your platform's git-lfs install
git lfs install
git clone https://github.com/heygen-com/hyperframes-launches.git
cd hyperframes-launches/hyperframes-launch
hyperframes preview # opens the studio for that launch
```
To clone just the source (skip large LFS assets and pull on demand):
```bash Terminal
GIT_LFS_SKIP_SMUDGE=1 git clone https://github.com/heygen-com/hyperframes-launches.git
cd hyperframes-launches
git lfs pull --include="hyperframes-launch/assets/*"
```
## Adding your own video
Built something you'd like to show alongside these? The contribution flow is the same as adding to [Adopters](/community/adopters) — open a PR adding a new subdirectory to the [hyperframes-launches](https://github.com/heygen-com/hyperframes-launches) repo. The README has the layout and contribution steps.
If you'd rather share informally first, drop it in [Discord](https://discord.gg/EbK98HBPdk) — that's actually where the request to publish this page came from.
## Next steps
<CardGroup cols={2}>
<Card title="Examples" icon="layer-group" href="/examples">
Starter templates — what `npx hyperframes init --example` gives you.
</Card>
<Card title="Compositions" icon="diagram-project" href="/concepts/compositions">
The composition data model these launches build on.
</Card>
<Card title="GSAP Animation" icon="wand-magic-sparkles" href="/guides/gsap-animation">
Timeline patterns these projects use.
</Card>
<Card title="Adopters" icon="users" href="/community/adopters">
Other organizations shipping with HyperFrames.
</Card>
</CardGroup>